Launched a multimillion dollar media campaign in NY & SF that promoted discovery and adoption of Jira Software’s new workflow automation offering. This campaign drove awareness through digital/print ads, animated billboards, bus wraps, train takeovers, video signage.

Background elements stream across ads, moving progress forward, just as automation does for your workflow. Partnered with copywriters to simplify marketing messaging into punchy one-liners tailored to unique stakeholder personas.

As professionals transitioned to work-from-home during the pandemic, Atlassian provided the tools they need to successfully collaborate and stay productive remotely. In part due to this campaign, Atlassian stock skyrocketed.