Spearheaded Trello homepage redesign from UX wireframes to detailed design, creating a reusable component library and establishing a new visual direction for the entire website. Designed and user tested hero concepts to feature above the fold, resulting in increased sign up and click through rates.

Repurposed product UI labels as a decorative page element, coded to animate and dynamically change messages based on region for a targeted marketing experience that speaks directly to industry stakeholders. Collaborated with cross functional teams to curate content, establish component rules, and finesse final execution in the build.