To establish Atlassian as an industry thought leader and drive brand trust, we launched a new “Passport to Cloud” sub-brand & video series that helps customers build confidence and understanding to successfully migrate their business to Cloud.

Defined the brand look and feel, created all assets, and developed style frames for motion to craft a series that leans into welcoming, playful imagery. The visual metaphor reassures users we’re taking this journey together; with your passport and our travel services, the trip will be a breeze.